Building smarter campaigns from the ground up
SGA creates more value for your business
FLEXIBILITY
Stretching the limits within the parameters we’re given is our specialty. At SGA, we don’t see constraints as problems. Instead, they inspire us to create better solutions. From factoring in ROI as we develop concepts, to pushing the possibilities of what can be manufactured within any budget, the collaboration between our creative and production teams results in campaigns that are both successful and cost-effective.
INGENUITY
Every project requires planning and troubleshooting. At SGA, we are ready when our clients turn to us in the midst of a chaotic project. It gives us a chance to do what we do so well — structuring those loose elements into an orderly, successful campaign. Some of our clients call it magic — we just call it our work.
DETAIL
Your campaigns are as one-of-a-kind as your customers. That’s why, at SGA, we make it our business to know your business inside and out. It’s how we help to protect your revenue and make sure your campaigns are in compliance when they reach market.
STREAMLINED WORKFLOW
When you have questions, you want answers fast. At SGA, we’ve streamlined communication by merging our departments and job functions. One hand always knows what the other is doing — as a result, you get better information faster and easier.
SERVICES
Connecting your message to the right audience.
SGA SelectData — New!
We now offer lists: Smart, up-to-the-minute proprietary data to better reach your target market.
Client benefit: Customer and prospect data is a vital asset to your organization. SGA works with you to keep your contact data accurate and up-to-date and to add information that allows you to deliver targeted offers. The result is better response rates and higher profits.
Generating traffic with winning creative.
SGA Creative
We’ll get you noticed in the mailbox or inbox — and we have over 15 years of winning creative to prove it.
Results report: SGA developed a direct mail package for a Fortune 50 company that was the control in two major business lines for over three years. During this period, a total of 60 different creative tested against it before a change could be made.
TESTIMONIALS
Think of our team as an extension of yours.
SGA Marketing Support
From strategic support for test-plan development to complex mail matrices and component-code grids, we’re here for you every step of the way, managing the big picture and the minutiae, so nothing falls through the cracks.
Results report: SGA worked closely with a key client in developing a complex, carefully crafted test-cell matrix to evaluate and verify results. The combination of data reliability with a year-over-year cost reduction of over 12% was a huge win for the client and for SGA.
Building smart production files for
a smarter campaign.
SGA Studio Services
Preparation, Management and Posting of Print-Ready Files; Complex Versioning;
Vendor Templates; Digital Photography and Retouching; Quality Control.
With state-of-the-art technology, and staff who are not only Mac operators but trained developers and graphic designers, our studio will help you create the framework for a winning campaign — and reduce cycle time.
Results report: SGA managed control modifications for a major bank involving monthly mailings of more than 300 acquisition and retention direct mail and collateral pieces. SGA delivered the product in half the time, with more accuracy, and at one-third the cost compared to the bank’s former agency.
Coordinating it all into an organized campaign.
SGA Production Services
Cost-Effective In-Line and Conventional Format Recommendations, Competitive Bidding and RFP Management, Vendor Management, Data-Processing Instructions, Lettershop Management, Postal Optimization, Quality Control
With in-depth knowledge, years of experience, and strong industry relationships, producing high-volume, complex campaigns while saving our clients money is our specialty.
Results report: For a major financial-services company, SGA made suggestions and recommendations that resulted in the successful reduction of production costs by 15% and postal costs by 6% year over year.
WORK
“Beating the control” for over 15 years.
Please log in to view our work.
Note: This page is password-protected. For login information, please contact access@sgany.com
TESTIMONIALS
“One of the best values I’ve experienced in my
twenty-plus years in direct marketing.”
Chief Marketing Officer,
Educational institution ranked among the top 100 fastest-growing companies
“The SGA group is — simply put — the best!”
First Vice President,
Fortune 50 Life Insurance Company
“You can always rely on SGA to make it happen … they understand the business.”
Chief Marketing Officer,
Educational Institution Ranked Among the Top 100 Fastest-Growing Companies
“We came to SGA for faster turnaround and pinpoint accuracy …. We got that.”
Senior Vice President,
Fortune 50 Financial Services Company
“Sandy and her staff have become an extension of our internal marketing team.”
First Vice President,
Fortune 50 Life Insurance Company
“They’re smart, hardworking and trustworthy.”
Chief Marketing Officer,
Educational Institution Ranked Among the Top 100 Fastest-Growing Companies
“SGA delivered exactly what we were looking for: higher than planned sales results at an exceptional ROI.”
Senior Director,
Consumer Marketing, Fortune 50 P&C Insurance Company
CONTACT
SGA makes it simple for you.
Call or email us today for more information or to see samples of our work.
We’ll be happy to discuss your direct marketing goals with you.
212-366-5105 ext. 1
info@sgany.com
Contact us now!
Site written and created in-house.
Copyright © 2018 Sandy Goldshein Associates, Inc.
