Sandy Goldshein - President
Sandy Goldshein is an operations specialist with more than twenty-five years of
hands-on experience in all aspects of advertising agency preproduction, traffic, and production.
Before the formation of SGA in 1995, Sandy was Executive Vice President of Bastoni Barnes, the direct marketing subsidiary of Wells Rich Greene/BBDP in New York. The third person hired by the fledgling agency, Sandy established production and traffic departments from scratch and built an electronic studio that quickly became a profit center for the organization. Clients included New York Life, Ferragamo, Dun & Bradstreet, Alfred Dunhill, GE Credit Services, and Sanus Health Services.
From 1983 to 1992, Sandy served as Senior Vice President of McCaffrey & McCall, a full-service New York agency with billings exceeding $300 million. Originally hired to develop production and traffic capability for the agency's direct marketing division, Sandy ultimately assumed responsibility for all general agency production as well. Clients included Mercedes-Benz of North America, Tiffany & Co., Bacardi, T. Rowe Price, The Chase Manhattan Bank, and The Hartford.
Her direct marketing career began in 1979 at Ogilvy and Mather Direct in New York, where, as Production Manager, she managed purchasing for sheetfed and web printing, personalization, and lettershop services for clients including AT&T, TWA, and American Express.
Sandy is a graduate of Clark University in Worcester, Massachusetts. A native New Yorker, she resides on the Upper West Side of Manhattan with her partner, their son,
and dogs Lacey and Kaydee.
